Awarded exhibits OBAL ROKU 2025

Mr. Elegant :-)

Smurfit Westrock

The following people participated on the creation of the exhibit along with the applicant

Construction by

Daniel Urban

Also participated

Richard Kamanca

Category

Basic number of grid parts consisting of 2 pieces of differential combs,
Repeating regular shape reduces mental load,
Stable bottom helps handling in folded state,
Safe position of components with separated parts stored in protective zone,
Logical arrangement of grid structure thanks to different parameters of shaped holes,
Maximum consumption area of small grid parts,
100% paper material reduces environmental load.

Natupol’s Bumblebee Hive

Smurfit Westrock

The following people participated on the creation of the exhibit along with the applicant

Construction by

Erik Horváth

Category

The new Natupol bumblebee hive packaging replaces an older multi-part plastic design with a simple, fully recyclable cardboard alternative that serves both as transport packaging and as a functioning home for the bumblebee’s lives.

The previous concept contained four to five large plastic components. This redesign reduces that to a single external plastic tray, required only for fixing an active hive. The new solution consists of two parts: a box and a lid. The box is cut and folded from one sheet of corrugated board, with no inserts or glued non-sustainable elements. This reduces material use, complexity, and assembly time. The total board area per hive is just 1.3 m².

Made from high-quality virgin fiber paper, the hive is durable against load, moisture, and temperature changes. It safely transports colonies and also supports them throughout the pollination period — up to five weeks.

Its internal geometry accommodates bumblebee behavior: preventing nibbling damage, guiding air circulation powered by wing movement, and providing corners where waste naturally collects. A system of angled panels forms passive chimneys that stabilize airflow and temperature. During assembly, pre-cut locks provide audible feedback to confirm correct closure.

The hive can hold both liquid and gelatinous food sources to sustain bees during transport and early activity. Special printed patterns around the entrance help the bees recognize and return to their hive.

By replacing nearly all plastic elements with renewable material while improving usability, this design reduces environmental impact and cost, as it creates a „middle mainstrream class“ solution that is more widely affordble by small scale pollinators. It combines protection, functionality, and sustainability in a single structure. This box is an example of how corrugated board can support even demanding life forms.

Series of bottles for GIN WORLD gins - Farní gin and Pálava gin

ETIFLEX

The following people participated on the creation of the exhibit along with the applicant

Design by

Viktorie Štěpánová

Glass supplier

Molery

Glass manufacturer

Estal

Label

Etiflex

UV screen printing

Authentica

Also participated

Marian Adamec – business development

Filip Schulz – barman a ambasador ginů Krásná Pálava

Category

Series of bottles for GIN WORLD gins combines pure glassmaking craftsmanship with artistic design inspired by the tastes and aromas of the Pálava region. The bottle is made of clear glass, which allows the natural color of the gin to stand out and underlines a unique visual element – the lines of the author's drawing on the label in combination with elements applied directly to the glass using UV screen printing technology.

The double-sided label is digitally printed and uses layering of self-adhesive materials over each other. The back side is visible through the bottle, the front side is readable from the outside and serves as a back label.

The graphic elements on the label, which shines through the gin and the bottle, evoke the infusion of herbs, flowers and fruits that the gin contains. They create the effect of the ingredients being immersed directly in the liquid. The labels work with a subtle color harmony and contrast of natural motifs, thus supporting the sensory experience not only through taste and aroma, but also through sight.

The design by Viktoria Štěpánová combines natural inspiration with a modern minimalist concept, highlighting the artisanal quality of the gin and the packaging itself.

Unique and innovative elements:

Visualization of taste – the drawing on the label, which “shines through” the gin, conveys the impression of an infusion of herbs and fruits.
Technology – durable and precise UV screen printing applied directly to the glass complements the multilayer label that shines through the gin.
Regional story – the motifs draw from the nature and craftsmanship of Pálava, thus connecting the product with its place of origin.

Monomaterial Flexible Packaging LAMIBAG® – PE/PE

GRANITOL

Category

This flexible packaging, made entirely from polyethylene (LDPE/LDPE), represents a modern alternative to conventional multi-material laminates. Thanks to its monomaterial structure, it is fully recyclable within standard plastic waste streams and complies with the principles of the circular economy as well as upcoming European packaging regulations.

The packaging is certified for direct food contact, offers high mechanical durability, excellent stackability, and a visually attractive appearance. High-definition flexographic printing (HD FLEXO, up to 10 colors) ensures a professional look and strong marketing impact without the need for metallization or mixed-material layers. Production is carried out entirely in-house – from film extrusion to final bag converting. All production waste is reused internally for the manufacturing of new packaging materials within our facility, further enhancing material efficiency and sustainability.

While primarily designed for the Pet Food segment, this packaging is also suitable for other applications requiring barrier properties and visual appeal – such as substrates, fertilizers, dietary supplements, feed, and bulk construction materials.

Redesign of packaging portfolio Marlenka

MARLENKA international

The following people participated on the creation of the exhibit along with the applicant

Design by

David Kantor - agentura Kantors Creative Club

Also participated

Gevorg Avetisjan - majitel Marlenka International

Ing. Vojtěch Halamíček - Marketing Manager, Marlenka International

Ing. Karolína Vilišová - Manažer nákupu obalového materiálu, Marlenka International

Category

REDESIGN OF MARLENKA PACKAGING

The Marlenka honey cake brand is undergoing a major redesign. After fifteen years, under the direction of the Kantors Creative Club agency, it is changing its logo, and the packaging is receiving a completely new look. The packaging no longer met today’s aesthetic standards, both at home and especially abroad. Its competitive potential had been exhausted, and the market saw a number of imitators who copied the design or its elements to varying degrees. The packaging was not cohesive as a product line, did not create a brand block, and branding use was inconsistent in both packaging and brand style. The goal was therefore to completely innovate the visual style, unify it, and improve communication across channels. The redesign applies to the entire Marlenka portfolio, including licensed products, which will now have a unified concept.

Development

The creation of the new design took more than two years, from initial considerations and market research to the selection from several potential variants. The design itself was developed in cooperation with a renowned agency responsible for a number of global brands, with dozens of experts from both our company and external specialists involved.

The key requirements for the new design included creating an iconic layout that would be clearly distinguishable, modern, and timeless. Another goal was to enhance the premium look and feel of the design and, through top-quality photography and food styling, not only make the packaging more attractive but also encourage impulse purchases. The creation of a brand block through the choice of a corporate color was intended to ensure much better shelf presence. A key and necessary step was to change the concept of flavor differentiation from full-color packaging to a reduced descriptor. Naturally, the packaging was also “cleaned up” from distracting elements and modern typography was used.

New logo

The first change was to our logo, which was refreshed, modernized, and given a timeless appeal. The stylized girl’s head, which has accompanied MARLENKA from the very beginning, was also updated. Overall, the logo is graphically cleaner and easier to read.

New packaging

The most visible change is the completely new packaging design. Its foundation is a unifying cream color and characteristic photographs of a cake slice or other products. The aim was to create a timeless and unmistakable design. Together with the refreshed logo, it forms a unified concept that is highly visible on shelves and recognizable from a distance.

The main unifying element is the overall layout concept, including the distinctive Marlenka Cream shade. We now have a functional design concept that forms a brand block. Unlike the previous packaging, individual flavors are no longer differentiated by the overall color of the packaging—which was unsustainable in the long run—but by different photographs and descriptors in a range of colors.

The overall premium quality impression is reinforced not only by high-quality photographs but also by embossing, the use of gold color, and spot varnish finishes.

Material specifications:

Cakes

Material: laminated cardboard – top layer: GC2 MB PRO Bright 180 g/m²
Offset printing
CMYK + Pantone 8384
Three layers of coating: gloss, skin effect, matte
Embossing

Nuggets

Material: GC2 Tambrite 230 g/m²
Offset printing
CMYK + Pantone 8384
Three layers of coating: gloss, skin effect, matte
Embossing

What else will change?

The new design will of course be applied to all other MARLENKA communication elements, whether it be company signage, catalogs, and other printed materials, or the website. The website was completely redeveloped and launched at the start of this year. What will definitely not change is the quality and original taste of our products—these have remained the same for a long time, and we have no reason to change them.

Teaser for the redesign: https://www.facebook.com/reel/1195729491503356

Old Hunters Wild Mix

Baloo&Groot

The following people participated on the creation of the exhibit along with the applicant

Construction by

Palírna u Zeleného stromu

Design by

Anna Štastná

Also participated

Jakub Steiner,

Karolína Steinerová

Category

The new range of beverages Old Hunter's Wild Mix was created as a complete contrast to today’s RTD world, dominated by abstract and generic visuals. The brief was to develop a product that would capture the attention of young consumers. We created a product that tells them a story. A story of a brand that has “gone wild,” a drink that sparks imagination, and a design that offers more than just attractive motifs. We created Old Hunter's Wild Mix, with iconic animal characters as its dominant feature, offering consumers alter egos and a tool of escapism.

This approach turns the packaging into not only an attractive object but also a communication platform. Each character is designed with an emphasis on detail, expression, and personality, representing not only a specific flavor but also the mood the drink evokes. The design thus acts as a bridge between the taste experience and the visual world of the brand.

Cola is the most stable base of mixed drinks, which is why it is represented by the bear – a solid, classic character that also visually matches the drink itself. The pairing of Ginger Ale with the fox needs little explanation; her expression embodies the character of the drink – spiciness and sharpness typical of ginger. The rabbit represents Peach Tea, chosen for its softness and delicacy, traits it shares with the peach.

The color palette draws from the aesthetics of the 1980s – neon contrasts, the atmosphere of a hot sunset, and dynamic visual elements create an immediate eye-catcher on supermarket shelves as well as at festivals and bars. The premium character of the drink is reinforced by sophisticated printing effects, combining matte surfaces with glossy details and 3D effects and giving the can a strong tactile dimension.

The result is packaging that not only sells but also tells a story. The design itself becomes a narrative, the can a gateway to fantasy, and the entire range clear proof that even a traditional brand can, through bold design, become relevant for a new generation of consumers.

Skalický Trdelník and Skalický Rubín Packaging Set

GRAFOBAL

The following people participated on the creation of the exhibit along with the applicant

Construction by

Marián Thurzo - GRAFOBAL

Design by

Mgr. Kristína Nemšovská - GRAFOBAL

Category

The concept of the packaging set for the 120th anniversary of GRAFOBAL, akciova spolocnost, was created as a tribute to local traditions with deep-rooted viticulture heritage.

Skalický Trdelník was the first Slovak product to receive a Protected Geographical Indication (PGI) on October 22, 2007. Skalický Rubín received the same designation ten years later.

These two products are intended to be given as gifts together and are often consumed together, so it was necessary to ensure that as many graphic and structural elements as possible were compatible. The resulting outer packaging is structurally identical, with graphic differences appearing only on the front side.

The interior of the packages differs due to the significantly different shapes, sizes, and firmness of the packed products. Trdelník is handmade without an external mold, so its width and length can vary considerably.

For the Skalický Rubín wine packaging, we addressed bottle size differences and stabilization using two inserts – one for the bottom and one for the neck of the bottle. The bottom insert features a perforated collar that adapts to the bottle’s base, while the neck insert has asymmetrical cut-outs that rotate based on the height of the specific bottle being packed.

The graphic design is monochrome and natural, without special effects, emphasizing the natural origin and quality of the ingredients. An exception is the embossed stamping on the front, used to highlight the product name and main motif. The vine motif on the side panels unifies the graphic appearance of both packages and requires high precision when the packaging is closed.

The construction of both packages allows the top lid to be folded under the bottom, creating a slanted platform for presenting the wine and Trdelník.

A QR code links to the English version, avoiding the need for bilingual text on the packaging, as the products are primarily intended for the domestic market.

Brit Care Cat – podlahový displej BCC pro multipacky kapsiček

Logik

The following people participated on the creation of the exhibit along with the applicant

Construction by

Michal Hefjuk - Logik

Design by

Zbyněk Novotný - Logik

Also participated

Olga Kazmynich - Vafo

Barbora Hybnerová - Vafo

Šárka Rubešová - Logik

Category

The submitted exhibit is a floor display designed to display multipacks of Brit Care Cat super premium pouches. The stand is designed with an emphasis on maximum capacity (up to 28 multipacks) and an attractive presentation at the point of sale. It is fully color-segmented by individual SKUs, supplemented with 3D elements (a realistic cat emerging from the topper and sides) and a strong marketing message. The display was designed for the German market and its deployment led to a demonstrable increase in sales in the wet cat food category.

1. Level of innovation:

The display stands out for its structural and visual innovation. The combination of color coding, a distinctive 3D topper and an optimized heavy-duty design creates an attractive and functional unit that distinguishes the Brit Care brand from the competition. The entire stand is delivered in a compact, folded state with simple assembly instructions, thereby minimizing logistics and installation costs.

Innovative features:

Segmentation of shelves by color for easy customer orientation.
3D raised cat motif for better visibility in the sales area.
High load capacity while maintaining stability and compactness.
Eco-design adapted for repeated use.

2. Functionality:

The display is fully functional for use in a retail environment.

It can hold 28 multipacks without any loss of stability. The dimensional solution ensures easy access to goods and a clear display. Thanks to graphic consistency with the product design, it also functions as a strong marketing tool at the point of sale. Mandatory information is clearly displayed on the packages, and the stand also supports clear communication of key benefits: "Grain-Free", "Superpremium", "Complete nutrition".

3. Technical processing:

The display is made of high-quality EB wool, which ensures resistance to mechanical damage and moisture during operation in a commercial environment. The structure has undergone load and stability testing, confirming long-term usability in various conditions.

Technical specifications:

Material: FSC certified corrugated cardboard with surface treatment.
Load capacity: up to 28 multipacks (approx. 20 kg).
Resistance: against mechanical wear and normal climatic influences.
Printing: high-quality offset printing

4. Design and structural appearance:

The graphic design corresponds to the Brit Care brand identity – clean, trustworthy and caring. The display uses a natural wooden decor motif, which contrasts with the strong colors of the multipacks. The cat as a 3D element evokes emotionally driven selection and ensures immediate visual identification. Structurally, the stand is stable, easy to assemble and ready for quick deployment on the sales floor.

5. Logistics and supply chain:

The display is designed for easy storage and transportation – it is delivered flat-packed, with assembly instructions included. The design is adapted to handling within the framework of common logistics standards (palletization, stacking, shelf compatibility). A key benefit is also quick installation without the need for tools or special skills.

6. Sustainability and social responsibility:

The display is made of recyclable and FSC certified cardboard. It was designed to minimize material consumption while maintaining strength and stability. The paints used are water-based, without harmful chemicals. The use of a reusable design also reduces the amount of waste in the retail network.

7. Critical packaging functions:

The exhibit fully fulfills all key functions: protects the product, enables effective and clear display, attracts customer attention and promotes sales. At the same time, it meets all technical, logistical and environmental requirements and brings tangible business results - an increase in sales at the point of deployment.

Easy 2 Fold

THIMM

The following people participated on the creation of the exhibit along with the applicant

Construction by

THIMM tým

Category

The Easy 2 Fold lid is an innovative packaging solution that offers two key benefits: speed of folding and economical use of material. It was designed to meet the demands for efficient packaging in operations where every second and every centimeter of material used is important.

Thanks to its sophisticated design, the lid can be folded in just 4 seconds, which significantly reduces the time required for the packaging process. In practice, this means that one worker is able to fold up to 7,200 lids during one 8-hour shift. For comparison, a conventional folded lid version, which takes approximately 10 seconds to fold, allows you to fold only 2,880 pieces in the same time. Easy 2 Fold thus more than doubles productivity and brings direct savings in personnel costs and time.

In addition to time savings, Easy 2 Fold also brings significant material savings. The difference in area between Easy 2 Fold and a conventional folded lid is 0.058 m² per piece, which, with an annual volume of 500,000 pieces, represents a saving of 29,000 m² of corrugated cardboard. This corresponds to an area of more than 4 football fields.

With a corrugated cardboard weight of 383 g/m², this saving means more than 11 tons of material per year and a reduction in the carbon footprint of approximately 5.5 tons of CO₂e.

Sleep well

THIMM

The following people participated on the creation of the exhibit along with the applicant

Construction by

Lucie Bryscejnová

Category

Svitap sleep well s.r.o. offers a unique experience in its store – the possibility of making your own teddy bear for sleeping, intended for children. So that children can take the experience home, we designed a packaging with a secondary use – as a functional cradle for the teddy bear.

The aim of the design was to create a functional and visually attractive solution that children will take home and continue to use while playing. The packaging thus fulfills not only a transport and protective function, but also expands the experience associated with the brand itself.

The cradle is made of corrugated cardboard, which ensures sufficient strength and at the same time is environmentally friendly. Thanks to the use of digital printing, it was possible to prepare five different graphic variants that offer children the opportunity to choose and add a unique character to the packaging.

The design allows for real swinging, which increases the playfulness and interactivity of the entire solution. The cradle is delivered to the customer flat, which significantly reduces storage and transportation requirements. This project shows how corrugated cardboard can be creatively used not only as a packaging material, but also as part of an experience. Our solution is a practical and original way to engage children in the brand experience.

Fine Life icecream

MAKRO Cash & Carry CZ

The following people participated on the creation of the exhibit along with the applicant

Construction by

Lukáš Kuba

Design by

Lukáš Kuba

Also participated

Jan Flax,

Zuzana Hanzalová,

Lenka Slezáková,

Štěpánka Davis

Category

The new Fine Life ice cream product line presents an innovative approach to the private label portfolio of makro ČR. The aim of the project was to create an attractive product with year-round relevance that captivates not only with its taste, but also with its packaging – both during the summer season and beyond. Thanks to its quality and visual execution, it confidently stands alongside established A-brands.

The packaging is designed to evoke positive emotions and immediately capture consumer attention. The visual concept combines contrasting tones – blue for cold (winter) and orange for warmth (summer) – creating the atmosphere of a mountain sunrise that people can enjoy with Fine Life ice creams all year round.

The graphic design was developed entirely in-house, giving the makro ČR team full control over creativity, consistency, and targeted communication across consumer segments. The packaging is color-coded according to four product types – FAJNUK, NUKNUK, KORNUK, and STARNUK – which enhances clarity and visual diversity.

The children’s line FAJNUK features storytelling animal characters – a bear on skis, a penguin on ice skates, and a fairy blowing snowflakes – bringing playfulness, movement, and joy. NUKNUK stands out with its cheerful and vibrant design, KORNUK emphasizes the quality of ingredients through detailed visuals, and STARNUK symbolizes the premium nature of the entire portfolio.

The metallic finish of the packaging enhances its visual appeal and reinforces the perception of quality. The printing technology used allows for precise rendering of details – from fine character outlines to background gradients.

Each Fine Life ice cream package is unique, yet they all share one common element – a visual contrast that proves there is never a wrong time for ice cream.

Hol(e)y tray

Smurfit Westrock

The following people participated on the creation of the exhibit along with the applicant

Construction by

Jan Malenka,
Ondřej Hon

Category

How to pack 10-liter barrels so that the pallet survives the journey to the customer without prayers? The answer is our “Holy tray” – a liner with clever holes that allow the barrels to interlock and the pallet to gain unparalleled stability. This allowed us to reduce material, thin the liners from BC to EB, simplify the structure and use only four double ones in the corners instead of six supporting “chimneys”.

The result? The pallet is stronger, packaging is faster (27% fewer manipulations), cheaper (9.1% lower packaging cost – saving 600,000 CZK per year) and complaints about damaged packaging have dropped to zero. Thanks to thinner liners, 40% of pallet space is saved in the warehouse, which means less storage, fewer empty packaging transports and 13 fewer trucks on the roads per year.

Overall, we helped the customer reduce their carbon footprint by 43 tons of CO₂ per year – while maintaining (and improving) the stability of the pallets. And yes, the line operators are now smiling more when packing – not only because the robotic arm makes their job easier, but also because our Holy tray simply works.

8 × 1 = 3

TRICOR Packaging Systems

The following people participated on the creation of the exhibit along with the applicant

Construction by

Marek Sekula

Also participated

Martin Kadleček s projektovým týmem - Valeo Autoklimatizace k.s., závod Rakovník 1

Category

Why 3?

The reason is that we have designed an ingenious universal insert made of single wall corrugated cardboard for our customer Valeo Autoklimatizace k. s., plant Rakovník 1. This insert can be used as:

1) Divider (5 in a pack)

It is unfolded, it separates the products and ensures the protection of their sensitive parts (rubber). It has the ideal size and quality of material. The flute direction is specifically chosen due to the strength of the other variants.

Beveled corners make it easier to peel off during production, assemble, and finally insert into the packaging. It contains essential embossed marking on the PAP 20 recycling symbol, including the arrows and the customer SAP code.

2) Block (1 in a pack)

It is folded from the Divider, sufficiently strong, and its shape fits precisely into the free front space of the packaging. It ensures the protection of fragile parts of the closest product at the same time.

3) Corner (3 in a pack)

It is also composed of the Divider. It fills the rear free space in the packaging and copies the shape of the closest product. Together with the block, it delimits the packaged parts and prevents them from moving.

These 8 parts, in 3 versions, create Frame U25 Upper - a simple interior packing set for six products.

The Insert allows easy composing of Block and Corner - without any gluing - using markings, combined perforations, and locking tabs. There is only one item for ordering, production, storage, transport, and packing.

An integral part of the packaging is the outer box: a standard, one-way, universal BMW PAL972 pallet box with optimized dimensions, designed for all basic types of transport.

Design for Staročech Beer Cans

PENNY Market

The following people participated on the creation of the exhibit along with the applicant

Design by

Petr Hůlek - HONEWA

Also participated

Lukáš Gruncl - HONEWA

Category

The new packaging design for the Staročech brand represents a complete visual unification of the entire product range, from draught beers to lagers and even the non-alcoholic variant. The aim was to create a modern, premium appearance that respects Czech brewing tradition while standing out on the shelf through its clarity and vibrant color diversity.

The base cream background of the label evokes the natural and traditional character of the beer, while the colored lower segments (green, blue, amber, reddish-brown, etc.) clearly differentiate the individual varieties. The key element is the central oval emblem featuring the Staročech name in a hand-drawn script, complemented by a coat of arms with a lion’s head and barley ears – a symbol of proud Czech brewing heritage.

The packaging features a finely illustrated countryside motif, referencing the origin of the ingredients and the agricultural roots of the brand. The graphics combine traditional elements with modern minimalist execution, ensuring excellent legibility and a premium appearance in the context of competing products.

Functional and marketing benefits of the design:

Clear color segmentation for quick customer orientation on the shelf.
Cohesive visual identity across the entire product range, enhancing brand recall.
Premium impression through the harmonious combination of the cream base, golden details, and rich color accents.
Traditional iconography (coat of arms, lion’s head, barley, countryside) strengthens the emotional connection to Czech brewing.
Minimalist composition without unnecessary graphic elements ensures high readability from various distances.

Material and technology:

0.5 l cans printed with spot colors featuring a metallic effect and a matte finish for a luxurious tactile and visual experience.

New visual identity of the Bryndziareň a syráreň Zvolenská Slatina

Bryndziareň a syráreň Zvolenská Slatina

The following people participated on the creation of the exhibit along with the applicant

Design by

Miloš Kučera - PERGAMEN

Also participated

Juraj Demovič - PERGAMEN ,

Branislav Burák - BRANDON

Category

Redesign of brand identity and packaging for world’s oldest continuosly operating bryndza (type of sheep cheese) factory, established in 1797.

The new brand differentiates itself from typical segment clichés seen in competitors’ packaging by introducing a contemporary visual language that simultaneously maintains a strong connection to the company’s long history.

Design centers around a bold ‘BS’ monogram, which stands for ‘Bryndziareň Slatina’. This symbol is paired with a complex wordmark that creatively addresses the challenge of the brand’s lengthy name.

The construction of the wordmark visually resembles a crown, referencing a royal lineage that—like the brand—has endured for centuries. This approach makes the logo distinctive and recognizable, even when printed on a small 125g stick of bryndza.

Packaging is built around distinctive typography, inspired by brand’s rich heritage. To further emphasize this connection, we added a stamp featuring a stylized portrait of company’s founder.

Each type of product has its own color coding, that is not limited to a ribbon, stripe or other part of label, but the background as whole. This serves as a clear signal for consumers approaching the shelf.

The result is a simplistic yet bold brand identity that differentiates Bryndziareň Zvolenská Slatina from the competition.

Mixit Advent Calendar

Logik

The following people participated on the creation of the exhibit along with the applicant

Construction by

Pavel Laudin - Logik

Design by

Gabriela Kotrbová - Mixit
Zuzana Hnídková - Mixit

Also participated

Šárka Rubešová - Logik

Category

This year's edition of the Mixit Advent calendar brings a thematic and visual shift towards nature. From the interactive train that accompanied customers last year, we have symbolically stepped out into a snow-covered landscape full of forest animals, stylized nature, and fairy-tale characters. The calendar offers a unique combination of playful design, quality content, and sustainable production.

The Advent calendar is not just a collection of treats, but also a creative experience. The package includes sheets with removable animal parts that children and adults can combine and assemble into their own fantasy creatures. Thousands of combinations transform the calendar into a fun puzzle that stimulates creativity and interaction.

The goal was to create packaging that would be pleasing at first glance, but at the same time remain simple, visually clean, and in line with Mixit's long-term brand identity. Delicate winter motifs, hand-drawn illustrations, and a poetic atmosphere support the emotions associated with Advent.

Inside are 25 boxes with 26 individually packaged treats. The products contain no palm oil or other controversial additives. The calendar also includes products created in collaboration with brand ambassadors, which supports the authenticity and originality of the offer.

The packaging is designed with an emphasis on easy separation of individual parts and full recyclability. The calendar can be reused after unpacking—as a decoration, part of winter decor, or a creative craft kit for children, thus extending its life cycle.

Emma – a range of cereals and nuts

Lineart

The following people participated on the creation of the exhibit along with the applicant

Design by

Tomáš Bachtík

Also participated

Veronika Truksová,

Martin Dulava,

Elena Venturo

Category

Emma – a range of cereals and nuts

Private labels for retail are a discipline of their own. They have to meet many criteria. They typically umbrella numerous SKUs, so brands must be clear and comprehensible, while also making it easy for consumers to distinguish individual lines and variants. Retail private labels should stand apart from classic FMCG brands and be highly visible and recognizable on shelf.

Emma is a regional brand created for Albert with the CSE market in mind (Czech Republic, Romania, Greece, Serbia): over 40 cereal SKUs and 100 SKUs of various nuts and dried fruit—all in different formats, printed at multiple printers using various technologies.

Creating a brand that would be highly visible, recognizable, and clearly understandable across such diverse markets was a great challenge. We used our evidence-based method Unpacking to understand customer needs.

The result is:

The name Emma - easy to pronounce and understand in all markets.
An original brand identity with distinctive brand assets you can always recognize.
A dedicated design system for several product lines - from basic ingredients to ranges for adults and kids, a special fit line, and cereal bars.
A consumer-validated brand style carrying attributes such as taste appeal, honesty, and quality.
Good quality at a good price.

Did it work?

Yes - the brand is already present across all markets, and in some places the portfolio is even broader.

Packaging for lamp NEBULA BABY

BOXMAKER

The following people participated on the creation of the exhibit along with the applicant

Construction by

Boxmaker tým

Category

Based on the satisfaction of the customer Lasvit s.r.o. and the success in the "Obal roku" competition, we were given another challenge. To produce another packaging for the Nebula lighting family. The requirements were primarily the same external visualization and communication of the packaging, reducing the time required for packaging the lighting fixture and reducing the amount of material used for production while maintaining the same safety properties of the packaging.

According to this assignment, the NEST-BOX 2.0 packaging was created for the NEBULA BABY lighting fixture. Our enthusiasm, combined with real-world experience in logistics of the original lighting fixtures, led us to use non-woven fabric to an even greater extent, and thus we achieved a 25% saving in packaging time and a 20% saving in material by replacing the four corner fixations made of corrugated cardboard with one top fixation with a glued cross made of non-woven fabric and ingenious locking locks.

Gemerka Vitality / Gemerka Immunity

BUDIŠ

The following people participated on the creation of the exhibit along with the applicant

Construction by

Jan Čapek

Design by

Maison D´Idee

Category

For the new Gemerka, a new bottle shape was developed in 0.75L packaging, where we combine crystals and the letter G as a seal of quality directly on the circumference of the bottle. This bottle shape is unique in the water segment.

Recyclable packaging for popcorn

OTK printing & packaging

The following people participated on the creation of the exhibit along with the applicant

Construction by

Marek Ježek,
Miroslav Švestka

Design by

Veronika Kružliaková - Hopi Popi

Category

Duplex film with Alox as recyclable packaging for popcorn.

Hopi Popi, in cooperation with OTK, is working on developing new recyclable packaging that preserves the product’s shelf life while being more environmentally friendly. In this case, thanks to its mono-material composition and transparent aluminum oxide layer, this duplex packaging offers the same protection against oxygen and moisture as material combinations with a metallic layer, without contaminating the recyclate. By using eco-friendly PU printing inks, we ensure the entire package can be easily recycled. The result is an ideal solution that extends the product’s shelf life while also allowing customers to see what they are buying.

OTK produces this packaging on a modern ten-color flexographic printing press, guaranteeing the highest possible print quality.

Harmonica: A display faster than thought

DS Smith Packaging

The following people participated on the creation of the exhibit along with the applicant

Construction by

Tým DS Smith Packaging

Category

What takes longer - assembling a traditional display or reading this sentence? Harmonika will surprise you. The revolutionary stand construction allows assembly in record time, fundamentally streamlining processes in the retail chain. The key innovation lies in an ingenious shelf folding system inspired by the accordion principle. Tier completion with thoughtful inclination ensures that chocolate bars remain perfectly visible even after removing previous ones.

Harmonika is made from corrugated cardboard (EB flute) with a price strip (PET). Both are fully recyclable after separation. Internal transport tests confirm its durability during standard lifespan of 3-6 months. A three-step handling process (display extension, strut fixation, and pallet anchoring) ensures product safety during transport and at the point of sale.

The Harmonika stand represents an example of packaging where thoughtful innovation brings tangible benefits to all parties involved - from extraordinary time savings during assembly to more efficient product presentation to the end customer.

Bag for The ZUŠ (Art School)

DROPAX

The following people participated on the creation of the exhibit along with the applicant

Construction by

David Zalabák

Design by

David Zalabák

Technological supervision

Jan Novotný

Project Manager

Milan Vaníček

Category

Our manufacturing company, Dropax s.r.o., aims to bring sustainable innovation from the industrial sector into education. We connect industrial production with the human potential of protected workshops, creating a unique synergy and a new product that brings specific benefits to the educational system. This project is an example of the symbiosis of industry and social responsibility, which has a direct and meaningful benefit for society as a whole.

We present an original, comprehensive packaging solution that combines functionality, structural stability, attractive design and utility value. This innovative and recyclable packaging provides the user with higher added value and is a manifestation of our social responsibility.

In its shape, the packaging solution resembles a small school bag with space for learning materials and a special pocket for a musical instrument. The packaging solution is designed for students in the first stage of basic art schools and is made to reliably serve for at least the entire duration of the student's attendance in the first stage. The unconventional shape and design, but above all the high functionality of this "school bag," helps motivate students to perceive musical instrument lessons as an important part of their comprehensive education.

The structure is made of three-layer corrugated cardboard (E-wool) with a glossy surface finish and two-layer corrugated cardboard with blue printing. A cotton cord serves to carry the bag on the shoulder, and it is closed with a loop and a button. The surface of the bag is also protected against moisture. The bag consists exclusively of fully recyclable elements, thus inspiring students to be environmentally responsible. It also includes a pencil case for stationery, designed from the same materials. Together, they form a functional whole that will delight students and contribute to the development of their aesthetic perception.

The cardboard parts are machine-produced at the Dropax s.r.o. plant, while the final manual assembly of all components takes place in the protected workshop, Handicap centrum Srdce, o.p.s. Poděbrady. The entire distribution process is then provided by the trading company Dropax Trade s.r.o. This collaboration connects modern industrial production with social responsibility.

CO₂ Washing machine

Smurfit Westrock

The following people participated on the creation of the exhibit along with the applicant

Construction by

Josef Gilík,
Ondřej Hon

Category

Alliance Laundry Systems is the world leader in professional washers and dryers. They manufacture machines that run continuously for ten years in hotels, the military and airports. When they decided to reduce the carbon footprint of their packaging, we replaced four protective plastic EPS parts (corners, boards, prisms) with fully recyclable five-layer corrugated cardboard with a kraft surface and smart perforations for easy separation.

The result? An annual saving of 3.3 tons of plastic – i.e. 100% of the original EPS – and a reduction in CO₂ emissions by 98.4% (15 tons). In addition, a 26% saving in packaging costs, which means 217,000 CZK per year, and 40% less space needed for storage and transportation. In translation: fewer trucks on the road, fewer pallets in the warehouse, less mess after unpacking.

The packaging is strong, durable and protects just as well as the original EPS, but after use it can go straight into the paper waste sorting. The customer appreciates that in addition to top-notch washing machines, they also receive top-notch sustainable packaging.

As our partner said: “We still pack with quality, only now more sustainably. That’s the right direction.”

And we add: and it pays off!

MINTIS GIN Italian Summer Edition

MIKOVEC DESIGN

The following people participated on the creation of the exhibit along with the applicant

Construction by

Marek Mikovec, MIKOVEC DESIGN

Design by

Marek Mikovec, MIKOVEC DESIGN

Category

The MINTIS GIN Italian summer edition is made up of two new products, WILD RASPBERRY and POMELO PARADISO, launched in 2025.

MINTIS GIN, characterised by its mint flavour, is a follow-up to the successful Mintis Gin ORIGINALE bottle, which symbolises a bunch of mint.

In addition to mint, the new versions consist mainly of wild raspberries and pomelo fruits. These ingredients give the design colour.

The design of the bottle highlights the contrasting combination of shiny coloured glass at the top and matte white glass at the bottom. The bottle itself is thus not only a strong visual but also a haptic stimulus.

The label symbolises the ribbon that binds the bunch of mint. The lower ribbon colour refers to the original version of Originale and the upper ribbon colour follows the new flavour. Metallic stamping of mint leaves completes the design.

Designed for Port of Spirits.

CAUTION slippery

Smurfit Westrock

The following people participated on the creation of the exhibit along with the applicant

Design by

Liliana Balla

Also participated

Milan Pakos

Category

Eliminated slipperiness during transport
Stable packaging process without downtime
Stable and compact pallets
Deliveries and transport without complaints
0,-Eur additional costs
Reduction of anti-slip lintels by 50%
Annual savings of approx. 200 k €

EcoSnap FreshTray

Stäger Inovac Packaging

The following people participated on the creation of the exhibit along with the applicant

Construction by

Roman Hanzl

Design by

Roman Hanzl

Also participated

Ilona Škramovská

Jiří Jasnický

Category

EcoSnap FreshTray is an innovative resealable tray made of 100% food-grade r-PET, designed for fresh sprouts, salads and herbs. The patented “Snap-Lock” system with a tactile and audible click guarantees secure resealing, thus extending the freshness of the contents for up to 14 days and minimizing food waste.

Peripheral ribs and micro-ventilation channels provide 30% higher torsional rigidity while regulating humidity. Integrated stacking lugs save 18% of pallet height and compatibility with automatic filler removers speeds up packaging lines. The transparency of the material highlights the product, the lid offers a surface for an IML label or packaging, or a QR code with mandatory data according to EU 1169/2011. The mono-material solution allows for complete recycling in the Czech yellow container system and supports the circular economy.

The durable design has proven itself in a one-meter drop test onto a corner without breaking the lid, confirming safety in e-commerce distribution. With elegant rounded edges instead of traditional sharp rectangular corners and a low profile, the packaging looks premium on shelves and gastro displays and supports the image of modern sustainable brands.

Violin collector's case

P.A.TISK

The following people participated on the creation of the exhibit along with the applicant

Construction by

Vojtěch Hilas

Design by

Pavel Douša

Also participated

INDIGOPRINT

KARTONIE

Category

BH Securities a.s., in cooperation with the prestigious Swiss foundry PAMP, has launched an extraordinary collector's edition of eight gold bars dedicated to the greatest figures of Czech classical music.

Each bar from the collection called the Conservatory of Europe embodies not only the pinnacle of goldsmithing and artistic craftsmanship, but also a strong legacy of musical genius that should not be forgotten.

The series will present portraits of eight important composers such as Josef Mysliveček, Jakub Jan Ryba, Jan Václav Stamic, Jan Dismas Zelenka, Jiří Antonín Benda, Antonín Rejcha, Jan Václav Hugo Voříšek and Václav Jan Tomášek.

Each bar is housed in an exceptional collector's case in the shape of a violin. Not only does this elegant accessory continue the musical theme, but it also brings a unique charm and depth to the entire composition.

The exclusivity and extraordinary investment potential of this series is also proven by the fact that the limited edition consists of only 150 pieces.

The violin and the packaging are made only of cardboard, chalk, graphic paper, lamination, laminate, cutting assembly (CARTONIE) and digital printing technology including foil (INDIGOPRINT)

Portable gift box for wine and two glasses

Podorlická kartonážní

Category

This is a gift packaging for wine and two glasses that we produced for the company Solar Servis s.r.o., as a corporate gift for their business partners.

For the packaging, we designed an innovative design of a portable gift packaging, where instead of a classic print, we used plastic embossing of the company logo. The shadow effect is created by the embossing and the open wave of the four-layer corrugated cardboard from which the packaging was made. This resulted in a purely ecological and attractive portable packaging for wine and two glasses.

The packaging was primarily designed for personal delivery, but after being placed in a sturdy flap box made of five-layer corrugated cardboard, it successfully withstood the often rough handling by shipping companies.

Cool John | Scheiblhofer Winery

Authentica GlassDecor

The following people participated on the creation of the exhibit along with the applicant

Design by

brandgang gmbh

Category

Cool John – the bottle that changes the game

For our client, Scheiblhofer Winery, we decorated the bottle for their revolutionary new release, Cool John – the first red wine that tastes best when chilled. The bold design instantly grabs attention and communicates one clear message: this is not your typical red wine.

The decoration features thermochromic ink – white at room temperature, turning icy blue at the ideal serving temperature (6–8 °C). It’s not just a striking visual element but also a functional and educational tool that helps consumers serve the wine just right.

We used direct screen printing technology for the decoration. The production volume reached 160,000 bottles – each one carrying a meticulously printed design that proves even a glass bottle can deliver a powerful brand experience.

This collaboration shows that even a traditional category like wine can offer unexpected innovation. The design aims to spark strong social media buzz and strengthen the brand’s image as a true innovator – not just in winemaking, but in how wine is presented to the world.

Non-alcoholic Frizzante

VINIUM Velké Pavlovice

The following people participated on the creation of the exhibit along with the applicant

Construction by

VINIUM Velké Pavlovice

Design by

Martin Holata

Also participated

Tiskárna Lelka

Category

The label for VINIUM Frizzante de-alcoholized sparkling wine combines modern minimalist design with an emphasis on clarity and quick consumer orientation. The key element is the distinctive blue "0," which visually communicates zero alcohol content and also forms the central motif of the entire product line. The light blue label combined with the blue cap creates a fresh composition. Partial 3D printing was used to print the label, which highlights the key elements of the design and gives the packaging a premium look.

Myjavská slivovica Premium

Myjavská pálenica

The following people participated on the creation of the exhibit along with the applicant

Bottle construction author

R-GLASS Katarínska Huta

Bottle design author

Patrik Illo

Author of the packaging and label design

Eduard Timko

Author of the packaging design

GRAFOBAL, akciová spoločnosť

Category

LIMITED EDITION – The Best of the Myjava Region

This is not just a bottle of plum distillate. It is the story of the Myjava "kopanice" captured in glass, created with respect for tradition, the region, and craftsmanship.

In the Myjava region, plum distillate "slivovica" distilling has a centuries-old tradition. We decided not only to preserve this tradition but to transform it into a unique collectible treasure. We continue the story of the Myjava Distillery, which we revived in 2020 after a century. Our goal was to create a product that is not only a top-quality spirit made from local plums but also a bearer of the story and a proud symbol of the region.

The bottle was specially designed for this edition by Slovak glass designer Patrik Illo. Each piece is hand-blown by glassmakers at R-GLASS Katarínska Huta, making every bottle an original with its own shape and character. Custom-made corks and spring-mounted labels were also created – all with the aim of standing out from ordinary products on the market and emphasizing the uniqueness of this limited premium edition. Each bottle bears its own number and was produced in a strictly limited quantity. This is the first edition – and the first is always one of a kind.

The visual design of the packaging and label was created by graphic designer Eduard Timko, whose work sensitively connects design, product, and the edition’s visual identity. The packaging was produced by GRAFOBAL, akciová spoločnosť. It is structurally strong, designed to protect the uniquely shaped bottle, while remaining elegant and representative. The packaging is adorned with the coats of arms of the municipalities of the Myjava region – proud symbols of origin, an inseparable part of the spirit’s identity.

Nature's Promise Laundry gel lavender CSE (CZ,GR,RO)

Albert ČR

Category

Nature's Promise ECO Laundry Gel Lavender CSE (CZ, GR, RO)
Gold number: 27736326

Producer: Tierra Verde s.r.o. (Brno – Žabovřesky)

EAN: 8590421065563

Packaging components:

Bottle: weight 50 g, mono-material PET, 100% post-consumer recycled content
Cap: weight 5,5 g, mono-material PP (05)
Label weight: 3,44 g, paper

Total packaging weight: 58,94 g

Product portfolio with identical packaging material:

Nature's Promise ECO Dishwasher Gel Orange 1L
Nature's Promise ECO Universal Floor Cleaner 1L
Nature's Promise ECO Laundry Gel Sensitive
Nature's Promise ECO Laundry Rinse 1L

🧠 Rate of innovation

The packaging is made from 100% post-consumer recycled PET material for the bottle and mono-material PP (05) for the cap, representing a significant step toward a circular economy. The innovation lies not only in the use of fully recycled materials but also in the low total packaging weight (58,94 g), which contributes to reduced raw material consumption and lower emissions during production. Compared to standard laundry gel packaging, which often uses mixed plastics or non-recycled PET, this solution is significantly more environmentally friendly.

🛠️ Functionality

The packaging is ergonomically shaped for easy handling and dosing. The PP cap ensures secure closure while allowing effortless opening. The label is sufficiently large to include all mandatory information, including the product’s environmental benefits. The packaging meets safety, hygiene, and regulatory labeling requirements for household and personal care products.

⚙️ Technical processing

Bottle: 50 g, 100% rPET (mono-material)

Cap: 5,5 g, PP (05)

Label: 3,44, paper

Total packaging weight: 58,94 g

The packaging is designed with a strong focus on material purity, enabling efficient recycling. Its construction is stable and resistant to mechanical damage, making it suitable for automated filling lines. The use of rPET ensures high quality and durability, even when the material has been recycled multiple times.

🎨 Design and construction

The packaging design aligns with the philosophy of the Nature’s Promise brand – clean, eco-friendly, and trustworthy. The graphic layout supports clear communication of the product’s environmental benefits. The bottle’s construction is practical, modern, and appealing to the target audience that prefers sustainable products.

🚚 Logistic features

The packaging is compact, stackable, and durable, making it suitable for transportation through both retail and e-commerce channels. The rPET material is resistant to temperature fluctuations and moisture. Dimensionally, the packaging is compatible with standard transport systems, which facilitates handling and storage.

🌱 Sustainability and social responsibility

The packaging is made from 100% recycled PET and a fully recyclable PP cap, significantly reducing its environmental footprint. Compared to conventional detergent packaging, which often contains mixed plastics, this packaging is fully sorted and recyclable. The label is designed not to interfere with the recycling process. The packaging supports ESG goals and contributes to reducing household waste."

🛡️ Critical packaging functions

The packaging ensures product protection, easy handling, safe dosing, and attractive presentation. It meets all legislative requirements for household chemical packaging while minimizing environmental impact through the use of recycled and recyclable materials."

Complete Packaging Identity of Zbyněk Osička Winery

Honewa

The following people participated on the creation of the exhibit along with the applicant

Construction by

Kateřina Grunclová

Design by

Lukáš Gruncl

Also participated

Petr Hůlek,

Ivana Puchalová

Category

In Velké Bílovice, winemaking is passed down from generation to generation. Winemaker Zbyněk Osička carries one of the most common surnames in the village. They say that if you call out “Osička!” in the street, half the village will turn around – and the other half will already be inviting you down to the cellar for a glass. That is why we sought a way to distinguish his identity from dozens of others in the area. The answer became a bold, legible, and playful yellow number 8 – a wordplay that refers to the winemaker’s name.

Core product line

Veltlínské zelené, Pinot Gris, Chardonnay, Sauvignon, Irsai Oliver, Gewürztraminer, and Pinot Noir feature a black label dominated by a yellow number 8. Each bottle carries the numeral at a different angle, creating a dynamic and playful effect.

A unique element is the peel-off front label, which reveals a minimalist map of Velké Bílovice with marked vineyard tracks and the origin of the grape variety. After peeling it off, the customer is transported directly to the vineyards of South Moravia, among the rows of grapes where the wine is born. They literally peel away a layer of the story and open a window into the place that shapes the taste of every bottle.

Frizzante

For the light, fresh, sparkling Frizzante wines – popular especially among women and younger audiences – a distinct, modern, and daring design was created. The label features stylized lips and a playful answer to the question: “What’s your excuse?” This concept underlines the summer character of the wine and allows for a new, collectible variant to be introduced each year.

Limited editions and special products

Special products such as Charmat Pinot, non-alcoholic Sparkling Tea, and 100% grape must carry a round sticker with the motif of an enlarged and partially cropped yellow number 8. This format maintains visual continuity with the core range while distinguishing one-off or seasonal products.

Gift and transport packaging – 8-bottle box

In most wineries, customers carry wine away in 6-bottle boxes – that is the standard. We decided to challenge this “habit” and create a new 8-bottle format, which not only refers to the brand’s key element but also naturally encourages larger purchases. The box has cut-out side handles for comfortable carrying and is engineered for stable transport.

Inside, the customer is greeted with the phrase “When it’s time to restock – because there’s never enough wine” and a QR code leading to the online shop. The packaging thus also works as a sales tool, connecting offline purchases with the online channel.

JURY CHAIR AWARD 2025

GOLD JURY CHAIR AWARD

Natupol’s Bumblebee Hive

SILVER JURY CHAIR AWARD

CO₂ Washing machine

BRONZE JURY CHAIR AWARD

Series of bottles for GIN WORLD gins - Farní gin and Pálava gin

AWARD OF THE MINISTER OF THE ENVIRONMENT

Nature's Promise Laundry gel lavender CSE (CZ,GR,RO)

PACKAGING PRINT PRIZE

Monomaterial Flexible Packaging LAMIBAG® – PE/PE

SUSTAINABILITY AWARD

Mr. Elegant :-)

CENA SYMPATIE

Bag for The ZUŠ (Art School)

DROPAX

PACKAGING DEVELOPER OF THE YEAR

A special award for a personality who advances the design and development of packaging in the Czech Republic and Slovakia.

Vladimír Bryscejn

OBAL ROKU 2025

Alcoholic beverages

Series of bottles for GIN WORLD gins - Farní gin and Pálava gin

Old Hunters Wild Mix

MINTIS GIN Italian Summer Edition

Myjavská slivovica Premium

Complete Packaging Identity of Zbyněk Osička Winery

Automotive/Transport and industrial packaging

Hol(e)y tray

8 × 1 = 3

CO₂ Washing machine

CAUTION slippery

Luxury

Skalický Trdelník and Skalický Rubín Packaging Set

Violin collector's case

Portable gift box for wine and two glasses

Podorlická kartonážní

Electronics and appliances

Packaging for lamp NEBULA BABY

Grafika a design

New visual identity of the Bryndziareň a syráreň Zvolenská Slatina

Non-alcoholic Frizzante

Marketing

Sleep well

Non-alcoholic beverages

Gemerka Vitality / Gemerka Immunity

Others

Natupol’s Bumblebee Hive

Pet food

Monomaterial Flexible Packaging LAMIBAG® – PE/PE

POP&POS displays

Brit Care Cat – podlahový displej BCC pro multipacky kapsiček

Harmonica: A display faster than thought

Food

Redesign of packaging portfolio Marlenka

Easy 2 Fold

Mixit Advent Calendar

Recyclable packaging for popcorn

EcoSnap FreshTray

Private labels

Fine Life icecream

Design for Staročech Beer Cans

Emma – a range of cereals and nuts

Nature's Promise Laundry gel lavender CSE (CZ,GR,RO)

Process & Technology

Cool John | Scheiblhofer Winery

Partners

General partner

Silver partners

Bronze partner

Partners

Partner třídění

Partner třídění na Slovensku

Cooperating organisations

Auspices

General media partners

Media partners

Categories

Construction by

Also participated

Category