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Smurfit Kappa

The following people participated on the creation of the exhibit along with the applicant

Vojtěch Řeháček,
Ondřej Hon

The goal was to find packaging for 360 dimensional variants of alarm clocks without using bubble wrap. Innovation and development resulted in a completely universal and revolutionary insert for e-shops. The size-variable insert has breakthrough locks, which are used to fix different sizes and shapes of products. It has also an integrated adhesive tape, which closes the insert tightly, but above all, it is then glued to the box. And it holds.

With this innovation, we accelerated the packaging process by 77%, eliminated 88% of plastics and reduced CO2 emissions by 21%. In total, the new packaging saved EUR 21,000.