Coffee packaging with paper look
This type of packaging is original and unique in the food industry, as the packaging features not only paper look, but also paper feel; it is rough on surface, which is an untypical feature for rotogravure printed products. Paper packaging has a striking luxury appearance and with the right distribution of coated and non-coated areas, an embossing effect can be produced.
To reach the paper effect, a special, two-component varnish was applied. In standard engraving of rotogravure cylinders, visual effect is nice, but smooth on touch, similarly as all other rotogravure printed packaging.
In order to reach a rough surface, it was necessary to use a special method of cylinder engraving. The time of engraving was prolonged four times, and the coating was much thicker than with the solvent-based technology.