OBAL ROKU is a prestigious award presented annually to the best packaging solutions.
Take a look at the winners from this year and find inspiration if you're searching for the perfect packaging for your product.
OBAL ROKU is a prestigious and certified competition that annually recognizes the best packaging innovations, design, and sustainability across various industries.
The competition offers a unique platform for companies, designers, and manufacturers who wish to present their ideas, enhance their brand visibility, and establish new business connections.
Projects from the food, beverage, cosmetics, pharmaceutical, electronics, and other sectors are eligible to apply. The goal is to highlight top-tier solutions that respond to current market and societal needs.
The competition for the best packaging solutions OBAL ROKU, certified by the global packaging organization World Packaging Organization, is the gateway to the world competition WorldStar Packaging Awards.
Learn moreOrganizer of the OBAL ROKU competition and the only exclusive member of the World Packaging Organisation in the Czech Republic and Slovakia.
The only opportunity to be nominated for the global WorldStar Packaging Award competition.
Experts in the evaluation committee
Years of the competition in its modern history
These exhibits were awarded prizes in the competition in year 2025.
The new Natupol bumblebee hive packaging replaces an older multi-part plastic design with a simple, fully recyclable cardboard alternative that serves both as transport packaging and as a functioning home for the bumblebee’s lives. The previous concept contained four to five large plastic components.
Series of bottles for GIN WORLD gins combines pure glassmaking craftsmanship with artistic design inspired by the tastes and aromas of the Pálava region. The bottle is made of clear glass, which allows the natural color of the gin to stand out and underlines a unique visual element – the lines of
This flexible packaging, made entirely from polyethylene (LDPE/LDPE), represents a modern alternative to conventional multi-material laminates. Thanks to its monomaterial structure, it is fully recyclable within standard plastic waste streams and complies with the principles of the circular economy
REDESIGN OF MARLENKA PACKAGING The Marlenka honey cake brand is undergoing a major redesign. After fifteen years, under the direction of the Kantors Creative Club agency, it is changing its logo, and the packaging is receiving a completely new look.
The new range of beverages Old Hunter's Wild Mix was created as a complete contrast to today’s RTD world, dominated by abstract and generic visuals. The brief was to develop a product that would capture the attention of young consumers. We created a product that tells them a story.
The concept of the packaging set for the 120th anniversary of GRAFOBAL, akciova spolocnost, was created as a tribute to local traditions with deep-rooted viticulture heritage. Skalický Trdelník was the first Slovak product to receive a Protected Geographical Indication (PGI) on October 22, 2007.
Gain the opportunity to present your innovative packaging to an expert jury, increase your visibility on the market, and receive valuable feedback. The OBAL ROKU competition opens the door to new contacts and marketing advantages.
Support, motivation, visibility, exchange of know-how...
Learn more Competition year 2025You will receive objective feedback from industry professionals (technologists, marketing experts, graphic designers, print specialists).
The „OBAL ROKU“ logo on your packaging or in communication increases the credibility and attractiveness of your product for distributors and customers.
Compare yourself with the best of domestic production – gain insight into current trends and continue refining your solutions.
The following people participated on the creation of the exhibit along with the applicant
Erik Horváth
The new Natupol bumblebee hive packaging replaces an older multi-part plastic design with a simple, fully recyclable cardboard alternative that serves both as transport packaging and as a functioning home for the bumblebee’s lives.
The previous concept contained four to five large plastic components. This redesign reduces that to a single external plastic tray, required only for fixing an active hive. The new solution consists of two parts: a box and a lid. The box is cut and folded from one sheet of corrugated board, with no inserts or glued non-sustainable elements. This reduces material use, complexity, and assembly time. The total board area per hive is just 1.3 m².
Made from high-quality virgin fiber paper, the hive is durable against load, moisture, and temperature changes. It safely transports colonies and also supports them throughout the pollination period — up to five weeks.
Its internal geometry accommodates bumblebee behavior: preventing nibbling damage, guiding air circulation powered by wing movement, and providing corners where waste naturally collects. A system of angled panels forms passive chimneys that stabilize airflow and temperature. During assembly, pre-cut locks provide audible feedback to confirm correct closure.
The hive can hold both liquid and gelatinous food sources to sustain bees during transport and early activity. Special printed patterns around the entrance help the bees recognize and return to their hive.
By replacing nearly all plastic elements with renewable material while improving usability, this design reduces environmental impact and cost, as it creates a „middle mainstrream class“ solution that is more widely affordble by small scale pollinators. It combines protection, functionality, and sustainability in a single structure. This box is an example of how corrugated board can support even demanding life forms.
The following people participated on the creation of the exhibit along with the applicant
Viktorie Štěpánová
Molery
Estal
Etiflex
Authentica
Marian Adamec – business development
Filip Schulz – barman a ambasador ginů Krásná Pálava
Series of bottles for GIN WORLD gins combines pure glassmaking craftsmanship with artistic design inspired by the tastes and aromas of the Pálava region. The bottle is made of clear glass, which allows the natural color of the gin to stand out and underlines a unique visual element – the lines of the author's drawing on the label in combination with elements applied directly to the glass using UV screen printing technology.
The double-sided label is digitally printed and uses layering of self-adhesive materials over each other. The back side is visible through the bottle, the front side is readable from the outside and serves as a back label.
The graphic elements on the label, which shines through the gin and the bottle, evoke the infusion of herbs, flowers and fruits that the gin contains. They create the effect of the ingredients being immersed directly in the liquid. The labels work with a subtle color harmony and contrast of natural motifs, thus supporting the sensory experience not only through taste and aroma, but also through sight.
The design by Viktoria Štěpánová combines natural inspiration with a modern minimalist concept, highlighting the artisanal quality of the gin and the packaging itself.
This flexible packaging, made entirely from polyethylene (LDPE/LDPE), represents a modern alternative to conventional multi-material laminates. Thanks to its monomaterial structure, it is fully recyclable within standard plastic waste streams and complies with the principles of the circular economy as well as upcoming European packaging regulations.
The packaging is certified for direct food contact, offers high mechanical durability, excellent stackability, and a visually attractive appearance. High-definition flexographic printing (HD FLEXO, up to 10 colors) ensures a professional look and strong marketing impact without the need for metallization or mixed-material layers. Production is carried out entirely in-house – from film extrusion to final bag converting. All production waste is reused internally for the manufacturing of new packaging materials within our facility, further enhancing material efficiency and sustainability.
While primarily designed for the Pet Food segment, this packaging is also suitable for other applications requiring barrier properties and visual appeal – such as substrates, fertilizers, dietary supplements, feed, and bulk construction materials.
The following people participated on the creation of the exhibit along with the applicant
David Kantor - agentura Kantors Creative Club
Gevorg Avetisjan - majitel Marlenka International
Ing. Vojtěch Halamíček - Marketing Manager, Marlenka International
Ing. Karolína Vilišová - Manažer nákupu obalového materiálu, Marlenka International
The Marlenka honey cake brand is undergoing a major redesign. After fifteen years, under the direction of the Kantors Creative Club agency, it is changing its logo, and the packaging is receiving a completely new look. The packaging no longer met today’s aesthetic standards, both at home and especially abroad. Its competitive potential had been exhausted, and the market saw a number of imitators who copied the design or its elements to varying degrees. The packaging was not cohesive as a product line, did not create a brand block, and branding use was inconsistent in both packaging and brand style. The goal was therefore to completely innovate the visual style, unify it, and improve communication across channels. The redesign applies to the entire Marlenka portfolio, including licensed products, which will now have a unified concept.
The creation of the new design took more than two years, from initial considerations and market research to the selection from several potential variants. The design itself was developed in cooperation with a renowned agency responsible for a number of global brands, with dozens of experts from both our company and external specialists involved.
The key requirements for the new design included creating an iconic layout that would be clearly distinguishable, modern, and timeless. Another goal was to enhance the premium look and feel of the design and, through top-quality photography and food styling, not only make the packaging more attractive but also encourage impulse purchases. The creation of a brand block through the choice of a corporate color was intended to ensure much better shelf presence. A key and necessary step was to change the concept of flavor differentiation from full-color packaging to a reduced descriptor. Naturally, the packaging was also “cleaned up” from distracting elements and modern typography was used.
The first change was to our logo, which was refreshed, modernized, and given a timeless appeal. The stylized girl’s head, which has accompanied MARLENKA from the very beginning, was also updated. Overall, the logo is graphically cleaner and easier to read.
The most visible change is the completely new packaging design. Its foundation is a unifying cream color and characteristic photographs of a cake slice or other products. The aim was to create a timeless and unmistakable design. Together with the refreshed logo, it forms a unified concept that is highly visible on shelves and recognizable from a distance.
The main unifying element is the overall layout concept, including the distinctive Marlenka Cream shade. We now have a functional design concept that forms a brand block. Unlike the previous packaging, individual flavors are no longer differentiated by the overall color of the packaging—which was unsustainable in the long run—but by different photographs and descriptors in a range of colors.
The overall premium quality impression is reinforced not only by high-quality photographs but also by embossing, the use of gold color, and spot varnish finishes.
The new design will of course be applied to all other MARLENKA communication elements, whether it be company signage, catalogs, and other printed materials, or the website. The website was completely redeveloped and launched at the start of this year. What will definitely not change is the quality and original taste of our products—these have remained the same for a long time, and we have no reason to change them.
Teaser for the redesign: https://www.facebook.com/reel/1195729491503356
The following people participated on the creation of the exhibit along with the applicant
Palírna u Zeleného stromu
Anna Štastná
Jakub Steiner,
Karolína Steinerová
The new range of beverages Old Hunter's Wild Mix was created as a complete contrast to today’s RTD world, dominated by abstract and generic visuals. The brief was to develop a product that would capture the attention of young consumers. We created a product that tells them a story. A story of a brand that has “gone wild,” a drink that sparks imagination, and a design that offers more than just attractive motifs. We created Old Hunter's Wild Mix, with iconic animal characters as its dominant feature, offering consumers alter egos and a tool of escapism.
This approach turns the packaging into not only an attractive object but also a communication platform. Each character is designed with an emphasis on detail, expression, and personality, representing not only a specific flavor but also the mood the drink evokes. The design thus acts as a bridge between the taste experience and the visual world of the brand.
Cola is the most stable base of mixed drinks, which is why it is represented by the bear – a solid, classic character that also visually matches the drink itself. The pairing of Ginger Ale with the fox needs little explanation; her expression embodies the character of the drink – spiciness and sharpness typical of ginger. The rabbit represents Peach Tea, chosen for its softness and delicacy, traits it shares with the peach.
The color palette draws from the aesthetics of the 1980s – neon contrasts, the atmosphere of a hot sunset, and dynamic visual elements create an immediate eye-catcher on supermarket shelves as well as at festivals and bars. The premium character of the drink is reinforced by sophisticated printing effects, combining matte surfaces with glossy details and 3D effects and giving the can a strong tactile dimension.
The result is packaging that not only sells but also tells a story. The design itself becomes a narrative, the can a gateway to fantasy, and the entire range clear proof that even a traditional brand can, through bold design, become relevant for a new generation of consumers.
The following people participated on the creation of the exhibit along with the applicant
Marián Thurzo - GRAFOBAL
Mgr. Kristína Nemšovská - GRAFOBAL
The concept of the packaging set for the 120th anniversary of GRAFOBAL, akciova spolocnost, was created as a tribute to local traditions with deep-rooted viticulture heritage.
Skalický Trdelník was the first Slovak product to receive a Protected Geographical Indication (PGI) on October 22, 2007. Skalický Rubín received the same designation ten years later.
These two products are intended to be given as gifts together and are often consumed together, so it was necessary to ensure that as many graphic and structural elements as possible were compatible. The resulting outer packaging is structurally identical, with graphic differences appearing only on the front side.
The interior of the packages differs due to the significantly different shapes, sizes, and firmness of the packed products. Trdelník is handmade without an external mold, so its width and length can vary considerably.
For the Skalický Rubín wine packaging, we addressed bottle size differences and stabilization using two inserts – one for the bottom and one for the neck of the bottle. The bottom insert features a perforated collar that adapts to the bottle’s base, while the neck insert has asymmetrical cut-outs that rotate based on the height of the specific bottle being packed.
The graphic design is monochrome and natural, without special effects, emphasizing the natural origin and quality of the ingredients. An exception is the embossed stamping on the front, used to highlight the product name and main motif. The vine motif on the side panels unifies the graphic appearance of both packages and requires high precision when the packaging is closed.
The construction of both packages allows the top lid to be folded under the bottom, creating a slanted platform for presenting the wine and Trdelník.
A QR code links to the English version, avoiding the need for bilingual text on the packaging, as the products are primarily intended for the domestic market.
