About the competition
The Czech National open competition OBAL ROKU is designed for Czech and foreign companies that are involved in interesting packaging solutions. The competition aims to highlight and promote the best ideas, innovations and technologies in the field of packaging on the Czech market and abroad. It is also an opportunity to publicly acknowledge the work of packaging constructionists and designers at an award ceremony.
We highlight and promote the best packaging ideas, innovations and technologies emerging in the market.
We want to show not only the professional but also the general public the important role of packaging. Especially at this time when one of the global problems is the waste of food and raw materials for its production.
A passion for packaging is part of our DNA. Innovation, innovation, improvement. That's what we love. We promote sustainable and safe packaging production methods that reduce environmental degradation, maintain productivity over time and support the economic viability of the products they protect. And that is the most important function of packaging.
5 reasons to take part
Because it will be seen how great your product packaging is. Winners take pride in the title of COVER and have the right to use that year's logo for their award-winning packaging.
Because successful packaging is part of successful marketing. After all, what would POS and POP displays be without shelf-ready packaging? Packaging is now part of the marketing mix, without which proper product promotion cannot be done.
Because you get feedback from an independent panel. The commission is divided into two main categories, namely consumer and transport. So there is a certainty that every package will be assessed by an expert in the sector.
Because the value of good quality packaging goes up and so does the value of your product.
Because winners can enter the WorldStar Packaging Award, organised by the WorldPackaging Organisation, to win a global award.