This exhibit is entered into the competition OBAL ROKU

Exhibit that is entered into the competition

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Demos 37in3

Smurfit Kappa


The following people participated on the creation of the exhibit along with the applicant

Jan Malenka

DEMOS wanted to start selling drawers in the B2C segment. But they didn't have the consumer packaging for the 37 different complete sets. The solution is 3 universal boxes with smart inserts. Thanks to the integrated fixing elements, variable drawer heights and lengths and mounting material can be safely inserted into the package. The new packaging saved 99% of plastic and reduced CO2 emissions by 5 tons. Selling a set instead of individual components opened up new markets for Demos. The packaging increased profitability, simplified the packaging process and significantly reduced complexity. It´s easier for customers to order drawers now.